Changing perspectives - a student magazine makes it possible

Since Oct 2004, a new issue of our marketing magazin MTP.Mehrwert is released at the begin of each semester, focussed on an actual marketing topic.
Its goal is to make marketing understandable for all target groups - tangible, in detail and scientifically commented.
You will often find that marketing magazines approach to a topic from either the practical or the theoretical point of view. But why is there no medium which can do both at a time?

There is one: MTP.Mehrwert

MTP is the proof that students do not always fit the superficial cliché. There are ideas that go beyond the usual canon - their medium is called MTP.Mehrwert.

„At the pulse of the time “

Regarding prominent practical examples, current topics of marketing theory are being examined and reflected, always looking for new trends and with the pursuit to criticise in a constructive manner.

„High Quality “

In order to meet a high scientific standard, MTP.Mehrwert uses the skills of the entire MTP network. Besides students, professors and decision makers from companies and agencies come to word. No perspective is omitted, no statement is presented only one sided.

„For the affine public “

MTP.Mehrwert is available for free at all important German marketing universities and thus reaches the leaders of tomorrow. In addition, the here and now is not being forgotten: With the HORIZONT as distribution partner, MTP.Mehrwert is already on the desks of the marketing elite and offers the crucial added value: Continuous exchange between theory and practice.

Be intrigued and check out the web issue of our magazine!
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