The non-profit student initiative „MTP – Marketing zwischen Theorie und Praxis e.V.“ was founded in 1981 to increase the practical part of marketing education at universities. Today we see ourselves as a multi-generational marketing network of students, alumni, companies and science. More than 3,600 members in 19 university locations and 16 local alumni clubs are committed to this. Our work is supported by around 90 professors from the most renowned marketing chairs in Germany and more than 100 partner companies.

MTP regularly organizes conferences on topics within the marketing ecosystem.